Table of Contents
What is a Business or Corporate Profile?
A business or corporate profile can be defined as,
“A business profile is a synopsis of the mission, vision, history, goals, objectives and strategies that make up a business as well as any achievements it has made all along the way”.
A business profile is considered as the best marketing tool which is used to entice investors who are looking for a valuable investment opportunity as well as helps in exploring new market segments, partners, suppliers, employees and customers which aid in expansion and growth of the business.
The profile details the financial and operational performance of the company so as to ensure the investors, employees and other stakeholders that the business is fulfilling their expectations.
5 Essential Tips for Writing a Successful Business Profile
Mentioned below are a few steps which will assist business owners in crafting a commendable business profile that is in accordance with their values and vision and will aid them in setting up their marketing plan in concurrence.
1. Create a Short Company/Corporate Synopsis
Lay down the mission statement of your business, vision, goals, key strategies, key personnel, information of company’s sales and financial performance and its leading products and services in detail so as to give the interested parties a bird eye’s view of what the business is all about. Any missing or misleading information will pass on the party’s concern to competitors.
2. Provide Chronological Evolution of the Company
Give history of the business in the form of a story. Start by telling about the founders and their vision and then how the company expanded its operations and customer base and also how it brought innovation to its products and services. Mention exact financial figures from your business plan to support your business history so as to make it interesting and authentic.
3. Highlight Important Achievements and Partnerships
State the important achievements and awards that have garnered the business. Give details of any donations or sponsorship the business offered to contribute towards improvement of community.
4. Introduce the Workforce
Mention how the business takes care of its employees by providing them a comfortable working culture and benefits and polish their skills and knowledge by providing them trainings and indulging them into challenges.
5. Remain Honest
Most of all, be honest in detailing information about the business because if anything proves out to be wrong later then the image of the business will be ruined and it can suffer extreme loss.
