Business analysts & gurus believe that when revenues for one segment of any business hits the 10% mark, it allows the expansion rate for that business to move in positive figures.
Such is what is anticipated to happen for Amazon as its sales income for Kindle have already hit the 8% mark currently i.e. twice the number of registered sales at the same time last year.
In a research note provided by Citigroup, analyst Mark Mahaney stated,
"eBooks have clearly reached critical mass"
while for Amazon, Mahaney predicts,
"We believe that industry-wide, eBooks will surpass Print books in terms of sales within 2-3 years,"
adding that Kindle sales are up by 200% for 2011 as compared with the same period last year.
Already being marketed for US$ 114, the steady intensification of Kindle’s popularity stats could possibly lead Amazon to lower the price to below US$ 100 around Christmas season. Not only does this indicate that Amazon’s Kindle has attained immense social acceptance, but it also points to a noteworthy increase in end-of-year sales as e-gadgets priced under a hundred bucks lead customers to impulse purchasing.
This year’s current Kindle sales returns are estimated to hit the 18 million US dollars marks in the very nearby future. If truly Amazon drops Kindle prices to less than a hundred bucks, it would be interesting to see how both Border’s Kobo E-Reader Touch (priced at US$ 99.99 right now) and (possibly) Apple respond to this relatively new market of e-Reader products.