Manage Social Media Presence for Your Business Like a Pro
Over the past few years, social media has grown both in terms of the application as well as usage. It has successfully become a part of daily routine for all segments of the society, professionals and youth alike. It may have started as a fulfillment of man’s need to connect but as the global population started making their presence felt virtually on social media platforms, the concept of ecommerce and online marketing went to the next level.
The viral experience and the trending reality was evident in the Arab Spring as well as the Occupy movements (to name a few). Now, social media is integrated with every part of our daily routines.
Social Media Presence as an Essential Element for Businesses
A more useful aspect for businesses is the ability to create their brand or product image in a manner such that the user base starts seeing the brand as a person and begins interacting with it.
The people to people connection has now been successfully transformed to include the business to consumer relationship at a much personal level, thus, increasing interactivity as well as activity.
Keeping this context in mind, one must realize the reality of staying up-to-date and in sync with the social media.
Imagine two individuals interacting with the other. This interaction is dependent both on the availability of the other individual as well as the response time. If a question gets answered with delay, the interest in the conversation significantly declines and so the interaction dies down.
Now, viewing your company or even you as an individual interacting with a huge audience, a moment of delay or unavailability can have an adverse effect on the connectivity with the target individuals. So, when you’re away and busy at a meeting, leisure trip or on the move, you must ensure that your absence is left unnoticed by your followers.
Achieving this requires an analytic solution-oriented study (a solution that reverberates with the relationship between you or your brand and the end-user, may it be another business or a consumer) of the tools out there, that can help you manage social media, on the go. In this post, we examine the social media platforms, their popularity, penetration and application while providing you with all that is necessary to maintain its use, wherever needed.
Definition of Social Media
According to Mashable,
“A social networking service is an online service, platform, or site that focuses on facilitating the building of social networks or social relations among people who, for example, share interests, activities, backgrounds, or real-life connections. Online community services are sometimes considered as a social network service, though in a broader sense, social network service usually means an individual-centered service whereas online community services are group-centered.”
The State Of Social Media
Before we actually present the steps that will enable you to manage social media, on the go, it is essential to analyze the social media industry and the popularity of various platforms.
Facebook: On the surface, Facebook is a community-oriented place of interaction where all forms of content can be shared and discussed on walls, timelines, albums, groups and pages.
Twitter: Twitter, on the other hand, gives more importance to what’s being talked about – the topic or the hash tag and associates the influencer-follower relationship with the relevant topic presenting ‘what’s trending’ to the user.
Linkedin, Pinterest and Others: LinkedIn is the professionals’ hub while Pinterest, Flickr, YouTube, Vimeo and the like focus on media (videos and photos) to create awareness and value for the user.
You can also check out some of these rich Pinterest pinning tips for your business.
And What About G+: Yes, we missed out Google+ as it is a combination of everything incorporated in circles but the most significant penetration it has had is in the blogger community.
A Latest Take on the the Social Media Industry
The following infographic is based on the latest Social Media Marketing Industry Report and gives an overview of the most popular social media platforms with respect to the value they’re delivering. According to July 2013 stats and Top Ten Reviews, the top 5 social media platforms with respect to their user base, is as follows:
5. YouTube (800 million daily unique visits) It is always best to plan out your social media activity such that it is consistent and value-driven to ensure consistent impact and an interactive relationship with the target market.
You might also be interested in Mobile Marketing List for Small Businesses and Startups
These three simple yet powerful steps will definitely enable you to manage social media, on the go, and create an even more impact for the better.
1. Integrate Your Social Media Accounts
It is common to have multiple social media accounts with similar content being broadcasted in order to ensure convenience and scale for the end-user. This is why websites and blogs have profile badges for a huge range of platforms including but not restricted to Facebook, Twitter, LinkedIn, Google Plus, YouTube, Pinterest and even more depending on the interest level from the business end.
With this context, it is quite obvious that updating each account separately would waste a lot of precious time and effort. In order to avoid this, you can easily integrate your social media accounts and manage them from a single interface. Using such a tool would allow you to keep track of activity, content and analytics from a single unified interface and this is exactly what is driving large scale business entities social media marketing strategy.
2. Schedule Your Posts and Updates
Rather than updating content on a daily basis, it is highly recommended to plan out and devise a content strategy that can be scaled over time. A content repository can then be used to fill in gaps, where you or your team are unavailable (i.e. focused on other more important things).
Streamlining content can give you the freedom to achieve much more. This is why Facebook boasts an Activity Log feature that can allow you to schedule posts and statuses over time giving you the advantage of maintaining a base activity for your social media presence.
Social media management tools allow you to schedule posts, tweets or updates across platforms and this is where you can easily earn the extra mile.
3. Make Good Use Of Your Smartphone
As the smart phone penetration increases worldwide coupled with high speed mobile internet, you can easily keep track of online activity on the go. So, when you’re travelling or commuting, you can simply manage social media as well as fulfilling the need for killing time in a very useful way.
Top Tools to Manage Your Social media Presence
We’ve compiled a list of 10 smart phone apps that can enable you to keep track of social media when you’re out of your base station. Which of these apps have you already used? Feel free to share your feedback or suggest other apps that proved handy when you were on the road.
3. Tweetbot (iOS)
6. Radian 6 (iOS)
9. Brandseye (Android, iOS)
10. Klout (iOS)
***Picture Credits: Marketers Pick Their Social Media Channels Of Choice Infographic by CMSWire