SEO (Search Engine Optimization) means optimizing (making your site good enough) for the search engines. The objective of all SEO efforts is to get more and more traffic. Now there are is a huge list of factors that contribute in the optimization of a website. In today’s post we will be discussing only about SEO copywriting.
In order to gain a better understanding about what is SEO copywriting, perhaps it would be more worthwhile if we start off with a definition of Search engine Optimization.
In simpler words, there are only so many spots on any Search Engine’s first page and each web firm is trying to get up as high up as possible on the ranking ladder; if not the first place. As part of their SEO marketing endeavors, E-firms go head on against each other in looking up user search trends.
Searching the Web with Keywords
What are Keywords and how is Keyword Data Assimilated?
The keywords that are most frequently typed terms and phrases by users in various search engines; Google, Bing, Yahoo and Ask etc. This data ends up registering as the keyword data with the search engines with varying search volumes.
On the basis of these search volumes, SEO copywriting services providers develop articles, short excerpts and even 2-3 line answers pertaining to a query related to a keyword.
Fetching and Using the Keyword Data
The keyword data is collected by SEO specialists and firm via different keyword tools. It is then used to generate a content plan for an SEO web copy.
Back to the Definition of SEO Copywriting
Now that you have a relatively fair idea of what is Search Engine Optimization (SEO) and what is web copywriting, it’ll be easier for you to comprehend why SEO copywriting rates and rankings are considered to be credible.
“SEO copywriting refers to the knack of being able to create original text (possibly) after referring to existing material in such a manner that it propels your website’s ranking amongst the top 1st rank contenders on a Search Engine. Common factors influencing a good SEO copy are keyword choice, keyword relevancy, keyword density and placement, use of synonyms and knowledge of Latent Semantic Indexing”
while according to Wikipedia’s definition,
“Search engine optimization (SEO) copywriting is textual composition for web page marketing that emphasizes skillful manipulation of the page’s wording to place it among the first results of a user‘s search list, while still producing readable and persuasive content.”