Getting a blog underway works almost the same way as establishing a physical business entity; you need to ensure that your operations & functionality stay synchronized & robust without neglecting the marketing efforts; and vice versa. You have to implement the same model for a blog as well; formulate the perfect & balanced blend of marketing and operations, do your homework, get it right and introduce your commercial entity with a thunder that reaches a wider reader audience.
However, the question that most aspiring blog owners ask themselves is,
“How far do I go with pursuing the marketing and functionality objectives?”
The honest answer would be, “as much as you deem appropriate for your particular site” because you know your objectives better. But what if we could take 5 essentials before marketing a blog, take another 5 essentials before running a blog and squeezed the best out of those two to get a comprehensive version of 5 essentials before launching a blog. I bet that would be neat.
The 5 essentials before launching a website that one must be aware of include the following:
Make your Blog O.N.E
This simply means keep your blog Optimal, New & Engaging. By optimal we mean to stress the negation of having a loading time that is perceived as “dragging” or “too much of a wait” by the end users. Regardless of what you want to display on your main page – video, an image, a flash clip etc – keep the loading time at its optimal i.e. lowest possible.
Being newrefers to the ability to stay updated & maintaining regularity with posting new blogs.
Your ability to be engagingwill depend on the image & word choice you incorporate within the website’s design – layout; including your very own brand mascot (a.k.a favicon). This also covers the knack to expand on the subject matter and array of topics that show on the blog.
Pursue Error Free Work
Errors can pertain to the published & posted writings, your contact details, the level of care you maintain with regards to copyright laws etc. You always want to have the articles proofread; having an editor devoted to that task is always a plus. Make sure your contact details are complete, accurate and functional; especially in the case of emails and web links.
In addition to that, don’t use hosts that experience frequent downtime to relay your blogs; this will hurt your ranking and reader population more badly that you can imagine.
Keep Consulting Stats & Tech Updates
You want to have some tool that allows you to follow analytics pertaining to your site. The analytics will help you gauge the success of your blog with respect to delivering the user’s expectations. Familiarization with tech updates lets you deliver on the expectations as well. An easy example would be to have your blog be compatible with the foremost browsers such as Chrome, Firefox, Opera and Safari.
Cater a Forte
Simply identify the niche you can cater through your knowledge bank. Readers and bloggers approach blogs with the hope of finding something new to learn from; the novel experience is what they come seeking. If you can ensure the provision of that particular element, your reader populace base will thrive enough to capture the attention of your competitors. This will make you large enough of an E-commerce entity which can’t be undermined or underestimated.
Spread Your Web on the Web
Once you have the attention of other sites and blogs, the chances of someone approaching you with an offer are highly probable. You will have the freedom to choose who you want to work with and who to keep on the wait list for now. This will open the doors for bridging links and expanding your service portfolio.
These are the tips you should consider worthwhile to brainstorm on when thinking of 5 essentials before starting a blog. A carefully executed plan backed by thorough homework can lead to success a lot more easily than the “trial & error” methodology.