How to Write a Press Release for Book How to Write a Press Release for Book?

Journeying Towards Your Book Signing

Now that you are done with writing your book (phew!) and after countless proofreading attempts, you send it to the publishing house—you receive the published version of your book in a perfect covering. Now what? Let people know about your masterpiece. The appropriate way to create buzz about your book is to write a press release for it.

A common mistake book authors make while writing a press release is that they write information about their new book just like they write any other announcement and this is why newspaper journalists tend to deposit their news in trash baskets.

Guidelines for Writing an Effective Book Press Release

Following are a few guidelines which will help you write a perfect book release with a guarantee to get noticed by editors:

Primary Contact Information

Begin by writing contact information at the top of the page. It should include the address, email, website and phone number of both the author and the publishing house.

Under this write in bold IMMEDIATE RELEASE so as to emphasize the importance of your news.

Then in the center of the page, write the title of the book in capital letters. The title should be at least 14 point in size. For example, ALCHEMIST or LIKE THE FLOWING RIVER.

Introductory Paragraph

Now start writing general information about your book. Make sure the first few lines of the introductory paragraph should be precise and adorned with catchy phrases. Mention a brief explanation for the title and chapters of your book.

Second Paragraph

The second paragraph should explain why you wrote this book, who inspired you and what message are you are trying to project through this piece of writing. Try to be brief and do not exaggerate any details.

Third Paragraph

The third paragraph should include a summary of what you have written in the previous two paragraphs. Also mention the price of your book and names of book shops and websites from where readers can purchase it.

Ending your Book Press Release

End your book press release by writing this triple hash symbol at the center of the page ### to indicate that the news finishes here. Try not to exceed one page because every day journalists have to entertain hundreds of articles and press releases and they cannot afford to spend extra time on reading lengthy news.