Getting your email to land in your prospect’s inbox is similar to a safe landing after getting clearance from the air control tower. You can’t land unless some specifications are met. In case of your emails, the spam filters are the scrupulous agents allowing in only the no-nonsense emails. So, today we will check mark the basic requirements for the subject line of your email, ensuring it a probable landing by pleasing the air controls.
Guidelines to Avoid Spam Free Landing
Avoid Attachments. Attachments from unknown senders are treated as doubtful entries. Since an attachment is unnecessary with a promotional newsletters and email so make a policy of avoiding it completely.
When Being Smart Doesn’t Help. Skip the flowery and complicated new terms. Keep the language simple and edible. Avoid words which need googling to understand the meaning.
Avoid the Weird Characters. Don’t use weird characters, all caps and punctuation in the subject line. Keep it clean and simple there so you increase your chances of getting a sleek clearance.
Cut Out Unnecessary Graphics and Pictures. Adding images to your emails adds more than pictorial presentation. It adds doubt and more obstacles to clearance. So, avoid the imagery as it would call for an extra layer of Google image filtering.
Watch the Character Language. Mail with Chinese, Japanese, or Hebrew characters often goes right to the spam bin.
Please the Community Signals. As reported by Google itself the community signals are an important factor that Gmail’s filters take into account while assigning spam value to emails. Try to craft effective subject lines which if not get you a click-in would mark you a trash land-in rather than spam-land-in. How your email is treated in different inboxes is an important computing factor for Gmail to rate your emails against their spam merit.
Set Authentication for Your Emails: Work out on your domain authenticity which are using to send out emails to your prospective clients.
"Gmail supports multiple authentication systems, including SPF (Sender Policy Framework), DomainKeys, and DKIM (DomainKeys Identified Mail), so we can be more certain that your mail is from who it says it’s from.”
Personalize. Even for the most commercial emails, try to use as much of a personal approach and manner as you can manage. This tells the spam filters that you already have an established relationship with the receiver.