Basic Mistakes for Content Writers to Avoid
Content marketing is not an age-old concept. Traditional marketing is slowly paving way for this kind of marketing. We have seen a number of media in the past being used for marketing be it TV, newspapers and magazines or through mail.
Advertising is probably the oldest form of marketing techniques and still pretty effective today. However TV spots are not the only thing that businesses need to worry about anymore. With the rise of internet and social media we have seen the dawn of content marketing.
Content marketing is all about engaging customers by providing them valuable information instead of direct persuasion in order to sell.
Basic mistakes for content marketers to avoid!
Consumer behaviour can be changed or modified by constantly delivering useful content that would be of value to them such that it brings them on the platform that you are promoting. Such techniques could bring useful leads and tilt consumer behaviour in your favour as a company.
However it is easier said than done. Due to the relative easy access to internet and websites we have seen the space of content marketing getting cluttered with a plethora of content marketers on the one hand and irrelevant content on the other.
This kind of an environment easily translates into you falling short of your content marketing goals. However by doing the basics right you could nullify such effects. I would got through the common mistakes that you could avoid in order to be amongst the leading more ethical content marketers:
With the rise of search engine optimization, the focus has shifted from quality to quantity in general. While optimizing your content does have its benefits if you lack quality content you’re only looking at short term gains. Moreover, it does more damage to the overall environment of the profession when content marketers start spamming. Both from an ethical and long term perspective you need to produce quality content to engage customers so that you could build customer loyalty and sustain your business.
Content, comes in different forms depending on social media platforms. Articles are one form of content, now we have short posts, pictures, infographics and videos as well. Depending on only one form of content could quickly lead you to fall short of your goals. You need to look for paradigm shifts so that you could incorporate incremental changes in your strategy so that your marketing plan stays relevant. If your short posts are not working on twitter try something different, Wall Street came up with its own quotations in pictures to counter such effects. Be creative with your content, if one kind of content is not working out try something different.
At times marketers who work with teams often face a lack of alignment between the goals of content creators and curators. You need to align the goals of your business with your functional departments. Content creators, often freelancers, focus on getting the job done while curators fail to publish content in the right slot of time. Make sure you communicate with your team and set goals that are in alignment.